ZIP File

I uploaded the ZIP file to Google Drive, set its sharing to "Anyone with link can view", copied the shared link and inserted the link in a text box.

When a visitor clicks the link they are able to download the file.

More Instructions

The link I get in step 1 is

Alternatively you can embed the file.

The code I used is:

<iframe src="" width="640" height="480"></iframe>

The viewer must click the pop-out icon and then click to download the file.

If the viewer has 'zip extractor' installed in their Google Drive they can choose to open the file using it and extract the file(s) to their drive.